INTERNAL FLU SHOT CAMPAIGN
CD: Joao Jackel & Alexis Garber
Agency: Havas NY
Art Director: Brittany Le
Copywriter: Jake Sullivan

For our intern project, my partner and I were tasked with conceptualizing the 2019 Havas flu shot campaign. Unfortunately, we knew we wouldn’t be around for the execution of the project, since the flu shots were administered in Oct. 2019 and our internships ended in Aug. 2019, so we had to lay out as much ground work as possible so that someone else can pick up the project later.

We ended up converting the entire building into a museum that showcased just how contagious the flu can be in a building of 800+ employees settled in the most populated city in America.

Of course, fast forward to now, and we’re living in a global pandemic where everyone’s fostered a new fear of shaking hands.